Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places:
- Website content
- Blog posts
- Landing Pages
- Email Marketing
- Sales Pages
Remember, the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.
Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.
Okay, let’s look at some basics. Bearing in mind that we want our readers to perform our most desired result, we also can’t be too forceful.
Here’s rule number one:
Keep it casual
You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman.
The latter will cause people to dislike you can treat you as spam.
The next thing you must know is that some rules are pretty illogical. But one thing that makes sense is this, good practices have been tested and proven (split-tested) by top online marketers for years, so rather than trying to re-invent the wheel, follow what works and reap the rewards!
However, I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do – that is the surefire way to success!
Next up, we’ll look into one of the most important components of a good copy – headlines.